logo Archives - claudeverett

H.R.

January 19, 2018March 22, 2024taoimage2014, canada, logo, graphic

We designed the logo of a Canadian trading company belongs to Yoko’s old best and best old friend.

Fú

January 19, 2018March 20, 2024taoimagelogo, visual identity, china, competition, communication, think twice, 2014

“What do you think you are looking at?” We asked friends and colleagues with the picture on the right. Paper-cut? Red envelope? Package for Spring Festival gift? Wedding invitation? None of them really got the answer we had expected to hear—the Chinese character Fú (福) on the door of every family, a traditional way of celebrating Spring Festival. We were shocked about this since we were so confident that nobody would misunderstood it. It urged us to review our design strategy completely, which brought us our second proposal. —Now, it would be good to talk about the things that happened prior to this very moment.

huǒ bàn 火伴

January 19, 2018March 19, 2024taoimage, researchlogo, visual identity, beijing, communication, 2015, graphic

Jin was Tao’s best friend in his childhood. Enrolment at different universities separated them into two cities, one on the north side of Yangtze River, the other one on the south. They were not far from each other in terms of distance, but the contact was almost lost.